Creating a kids ice cream brand.

Most packaging and branding for healthier ice cream alternatives out there are dull and directed more towards an adult target market, while Little Ice will have a fun and childlike approach. I wanted to create this brand to bring peace to parents and joy to their kids with this healthy ice cream brand that can be sold at local grocery stores.

Creating Little Ice was all about target market research and design thinking in which involved studying the trends and findings of what makes a successful kid’s brand identity.